What if you integrated Live Streaming into your strategy?
s we see time and time again, video marketing is a very effective interactive way of conveying your brand message and attracting the attention of your audience. It helps to increase engagement on social media.
Live Streaming in your strategy.
Complementary to other types of content, live video - or Live Streaming - is a trendy format that allows your target audience to participate in the "real" life of your brand and, as such, it should be considered in your 2020 marketing strategy.
5 reasons to include Live Streaming in your communication strategy.
1. Live content on a fixed date + Replay
Create a fixed live appointment with your audience "80% of people would rather watch a brand's live video than read a blog, and 82% prefer a brand's live video to social posts." And, as a second step, you can offer a replay of the Live session to allow those who are not present to view your content.
2. Wider dissemination
Broadcast your event and live content to a wider audience as there are no geographical or physical restrictions. You can connect with more people to increase your brand awareness and make them aware of your products and services.
3. Customer relations
Live streaming gives you the opportunity to connect with your audience in a personal way and in real time, allowing them to interact with you.
4. Transparency
With live videos, you show the culture of your company. This not only strengthens your connection with your audience, but also maintains transparency.
5. Conversions
Video streaming can allow you to demonstrate your product live.
More than 70% of marketers say that video outperforms other content to increase conversions.
3 concrete examples of use ...
1. Involve your online audience in your activities
You can live stream your events, making your followers feel more connected to your brand.
Live streaming of events can help your brand gain exposure and increase engagement. Engage with your followers during the broadcast, respond to their comments and make them feel recognised.
AMAP Tip 💡: If you are planning an event, anticipate the Live and create messages to let your audience know about it beforehand, and when you are live, include a moderator (interaction AND moderation) during the Live.
2- Create your live webcast
Monthly/quarterly meetings with your employees and/or your eco-system. Create a live meeting with your audience to present your company's key news and integrate a moment of live interaction.
You can even show the announcement or release of your new products through live videos.
3. Interactive training
Show your customers a live training session where they can interact.
Live videos can be used to show how to use your products and guide your customers through a step-by-step process.
You can demonstrate your expertise by training your users on topics they want to learn. Give them the opportunity to ask questions and interact with you to present a friendly and pleasant face for your company.
and also ...
- Go behind the scenes and give a real time insight into your office, event or trade show participation. And by showing what goes on behind the scenes, you can make your customers feel part of your development process - live interviews, live customer service, ...
AMAP Tip 💡: For each Live performed, don't forget to make the Replay available on a dedicated web page.
Sources (Business Inside, Emarketing, Jeffbullas, Forbes and thanks DeepL :) )
Let's meet!
From a simple project to a full-scale implementation, it is important for you to take advantage of the possibilities of Live Streaming and use it to communicate with your prospects and community in a new way.
Interested? It requires good preparation, organisation, and visual and technical expertise... In this sense, our team would be delighted to work with you on your next Live Streaming project, for execution and post-production and also to support you in design & support.
