What if you dared to speak on video in 2025?
ideo has become an essential lever for connecting with your audience. If 2024 was the year of massive adoption of short formats, 2025 promises to be the year of technology-enhanced creativity.
Whether you're an entrepreneur, a manager or a communicator, speaking on video is a powerful opportunity to reinforce your impact. So why not take the plunge this year? Here's a practical guide to inspire you and help you take action!
Why video in 2025?
The figures speak for themselves
Did you know that publications with video generate on average 1200% more shares than text and images combined? On LinkedIn, they register 5 times more engagement. By 2025, an estimated 80% of global Internet traffic will be video-related (source: HubSpot, Wyzowl 2024 Video Marketing Statistics).
A way to create a real connection
In a world where relationships are often virtual, video humanizes brands. It shows who you are, with your authenticity, your values, and your energy. By speaking on video, you give a face to your ideas and create instant proximity.
The advantages of speaking on video
Humanize your communication
A series of short behind-the-scenes videos or a personal presentation can transform your audience's perception. For example, an SME specializing in CSR could present its teams or explain its commitments directly in front of the camera.
Standing out in a saturated world
Video remains a rarer and more engaging form of content than simple text publications. It catches the eye, especially on LinkedIn, where professional and authentic formats naturally stand out.
Strengthen your credibility
By showcasing your skills or sharing your expertise via video, you position yourself as a reference in your field. Imagine a lawyer publishing a video explaining a new regulation: it creates trust and attracts customers.
How technology and AI make your videos easier
If talking on camera seems intimidating, rest assured: the tools available in 2025 make video more accessible than ever.
Content generation with AI
Need a script? Tools like ChatGPT or Jasper AI can help you create texts tailored to your tone and audience. Example: Are you launching a product? These tools can structure a clear, engaging pitch in just a few clicks.
Easy assembly
Editing is often the most time-consuming part of the process. But thanks to applications like Descript, Canva Video, or CapCut, editing becomes intuitive. You can automatically remove silences, add subtitles, or insert graphic elements.
Simulation and virtual coaching
Some tools like Yoodli use AI to analyze your presentations and give you advice on your tone, body language, or pauses.
Our tips for successful videos in 2025
Prepare your pitch
Avoid complete improvisation. Outline your message. A good pitch starts with a strong hook, continues with key points, and ends with a clear call to action. Rehearse several times in front of a mirror or record yourself to adjust your tone and rhythm.
Be authentic
Your audience wants to see the real person behind the brand. Don't be afraid to show your emotions or imperfections. For example, an agency director who speaks candidly about the challenges he or she has faced is often perceived as more approachable. Focus on what makes you unique.
Work on your staging
The right lighting can transform an ordinary video into professional content. Use natural light or an affordable ring light. Choose a clean but personalized background (e.g. a tidy desk or a decorated wall). Also make sure you have a stable camera and good audio quality: an external microphone can make a huge difference.
Interact with your audience
Ask direct questions in your videos to engage your audience. End with a clear call to action: "Share your thoughts in the comments!" or "Feel free to contact me to discuss." This reinforces engagement and gives your content a clear purpose.
Go for brevity
The short format (30 to 90 seconds) remains the most effective. For complex subjects, opt for a series of videos rather than one long one. Structure your videos with a catchy beginning, a clear central message, and a punchy conclusion.
Video trends in 2025:
ethics, creativity and interactivity
Short formats still in the lead
Reels, shorts and other ephemeral formats will continue to dominate platforms. Ideal for punchy, concise messages, they can quickly attract attention in a saturated news flow.
The rise of interactive video
Imagine videos where viewers choose what happens next. This trend is booming and lends itself perfectly to storytelling campaigns. For example, a travel brand could allow its audience to choose between different destinations in an immersive video.
Personalization thanks to AI
With advances in AI, videos can now be adapted in real time to meet the specific needs of viewers. This includes automatic multilingual subtitles, personalized content recommendations, or even audio messages tailored to the user.
Avatars and ethical deepfakes
Avatars and ethical deepfakes enable you to diversify your content while maintaining authenticity. For example, an executive can create an avatar to express himself in several languages, enabling him to reach international audiences without language barriers. What's more, some companies use avatars to embody virtual assistants who answer customers' questions on video, adding a human and interactive dimension.
The rise of augmented reality (AR)
Videos incorporating augmented reality elements create a richer, more captivating visual experience. Imagine presenting your products or services with interactive demonstrations directly integrated into your videos. For example, a furniture manufacturer could show how a sofa fits into a customer's living room with an immersive AR video.
Ready to get started?
Making video a central tool in your communications in 2025 means relying on authenticity, innovation and interaction. Whether you're looking for new ways to interact with your audience or want to assert your credibility, video is your ally.
Our team is with you every step of the way. Whether we're training you, coaching you or producing your videos, we're here to bring your ideas to life and sublimate your message.
Speak up - you're your own best ambassador!
