Blog

Video marketing: how to captivate your audience in the first few seconds?

Each video must meet a major challenge: hook the viewer in less than ten seconds. These decisive moments can make all the difference between passive viewing and active engagement. And the good news is that, with the right techniques, you can immediately captivate your audience and maximize the impact of your videos!

What if you dared to speak on video in 2025?

Whether you're an entrepreneur, a manager or a communicator, speaking on video is a powerful opportunity to reinforce your impact. So why not take the plunge this year? Here's a practical guide to inspire you and help you take action!

Discover how collaborative videos can transform your employer brand and attract top talent

Motivate your Executive Committee to reinforce your video strategy

This article explores why it's imperative to step up the use of video to stay relevant and competitive, and delivers some key figures to motivate your COMEX to invest in this visual content strategy! 

Vlogging: A tool for promoting and creating authentic content

Whether for individuals, influencers or businesses, vlogging offers a unique opportunity to connect with an audience in an authentic and engaging way.

Interactive video: techniques and potential

As technologies evolve and consumer expectations change, interactive video becomes an essential asset for staying competitive and innovative!

The use of AI in video editing

The emergence of artificial intelligence (AI) marks quite a turning point, and is constantly reshaping the traditional paradigms of video editing!

Top 5 tips for effective video editing

Ah, video editing, that alchemy that transforms raw footage into spellbinding stories... It's obviously quite a job, but we wanted to tackle the subject with some simple advice that everyone can adopt. Check out our article!

Adopting a video-centric content strategy: The must-have

Video is no longer the "future of marketing". It's the norm, and has been for some time now. Find out what's trending today, and why it's never been more important to make video the mainstay of all your content marketing.

Script Corporate Film: the keys to successful copywriting for a memorable impact

Video is one of today's most powerful communication tools. Whether it's to present your company/team, convey a strategic message or highlight a product/service, a well-crafted film can work wonders. However, the quality of the film's script plays a decisive role in its success. In this article, we'll explore in detail the essential steps to writing a corporate film script that captures attention and leaves a... memorable impression.

So much maligned and yet. The Power of TV advertising for your brand awareness in 2021

What if you consider Television as a potential communication channel for 2021?