Corporate video is becoming a must!

he video? Indispensable in an effective communication strategy!

We hope you had a great summer!

This month, we take a look at the (many) benefits of video in a communication plan and, at the end of the article, we share with you the latest figures on the use of video.
Let's go!

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The benefits of corporate video.

If there is one element that undeniably affects the profitability and success of a company, it is the quality of the communication tools it uses. That's why more and more innovative solutions are being offered to companies today to improve their communication strategy. Corporate video is one of the most effective tools in this context, it is highly appreciated and is practically unavoidable because of the multiple and relevant advantages linked to its realization.

First of all, a proven effectiveness

If more and more companies are relying on specialised service providers such as amap-communication. com to produce a video, it is mainly because the latter is a particularly effective alternative in terms of corporate communication. Evidence? Recent studies have revealed, for example, that 85% of professional websites with the most views and subscribers worldwide use corporate video as a means of dissemination!

(see all the key figures in the video at the end of the article)

The use of such a distribution method helps to increase the company's reputation through increased visibility, to improve the loyalty of existing customers and to attract potential prospects.

All of these factors improve the brand image, the commitment of the teams and the development of its activities in the long term.

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The video is a real call to action.

One of the advantages of using video advertising is that it is a highly motivating medium. And for good reason, corporate videos create a real incentive for potential targets to take action.

Indeed, according to recent statistics,individuals tend to retain 70% of what they hear and see simultaneously; conversely, when sound effects are removed and only the sense of sight is exploited, the retention rate falls by more than half (30%). Hence the importance of preferring a medium that appeals to both senses, such as promotional video, a simple, immersive and tangible medium that conveys precise messages and meets communication and marketing objectives.

Because of its audiovisual technique, which combines voice, music, effects and different sequences, the corporate video arouses emotions, gestures and a real interest in the target audience. Unlike most other advertising tools, which are much less appealing because they are too formal and devoid of artifice, video has a powerful appeal that makes a clear difference in terms of effectiveness. And that's not all!

Also, a strong commitment to networks and ease of dissemination

It is also important to know that this means of communication frequently triggers social engagement with Internet users. In fact, when a corporate video is successful, it generally results in a significant amount of sharing on social networks and the ability to reach audiences both in France and internationally.

Videos are easily distributed and accessible everywhere, thanks to the development of numerous sharing platforms that guarantee the company wide visibility, and, initially, at little cost.
Corporate video, an extremely advantageous means of communication!

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The videos in a few figures.

As announced, here are some figures and studies on the use of corporate videos:

According to a Cisco report (American company specialised in computer equipment), in a few years, video will represent 80% of the traffic on the Internet;

On average, 75% of users on social networks interact after viewing a video and 39% make a purchase afterwards;

Overall, companies that use the video format see a 41% increase in traffic to their site... ;

Today there are more than 22 billion video views per day on the web;

On average 80% of users remember the videos they have seen;

1 in 2 people take action after seeing a video (discovery/interest phase);

Today, adding a video to a landing page can increase the conversion rate by up to 80%;

Mainly on social networks, videos have 10 times more engagement;

According to studies, with a video you are 50 times more likely to end up on the first page of Google;

Finally, 92% of mobile users share videos with their networks.

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(article taking extracts from other articles: ADN, Emarketing, Forbes, les Echos, CBNews)

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