Boost your SEO with video & AI

oday, it's impossible to imagine an effective communications strategy without video. Not only does it capture attention, it also boosts search engine optimization (SEO) in an impressive way. And with artificial intelligence joining the party, content creation has never been easier or more optimized.

So how do you get the most out of these tools? Follow the guide!

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THE GROWING IMPORTANCE OF VIDEO IN SEO

Video is everywhere, and not for nothing.

In 2024, 92% of Internet users will watch video content at least once a week*.

If you're not yet using video in your SEO strategies, you're missing out on a golden opportunity. Google favors video content, and when you combine that with the right keywords and optimization, you have every chance of propelling your content to the top of the search results.

And don't forget that YouTube is the world's second most-used search engine 😉

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OPTIMIZING VIDEOS FOR SEO

1. Create captivating content

As we all know, engagement is key! The more your video is viewed, shared and commented on, the higher it will rise in the rankings. Don't underestimate the first 15 seconds, as they often determine whether the audience stays or zaps. Videos with an impactful first few seconds have a retention rate 3 times higher.

2. Make your video the main content of your web page

Google uses rich video snippets to display videos more prominently in search results. These snippets include a video thumbnail, title and description, providing an attractive overview. For a video to be indexed in this way, it must be well optimized with structured data and be a central element of the page.

Google will only display a video thumbnail in search results if the video is the main content of the page: the video must be immediately accessible without the user having to scroll down the page.

3. Optimize your metadata

To maximize your chances of ranking your videos well, take care of your structured data: titles, descriptions and tags. Use tools like SEMrush or Ahrefs to identify relevant keywords. Well-filled metadata greatly increases your chances of appearing in search results. And don't forget to create attractive thumbnails, which can significantly increase your click-through rate.

4. Subtitles and transcriptions

Want to expand your audience while boosting your SEO? Subtitles are your friend! They make your video more accessible while providing text content for search engines.

5. Indicators to monitor to maximize your SEO videos

To continually improve your videos, it's essential to track certain key indicators. Retention rate measures how long your viewers stay engaged with your content, while click-through rate (CTR) shows how many people click on your videos in relation to their appearances in search results. The higher these indicators are, the more likely your videos are to rank high on YouTube and Google.

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THE IA BOOST

AI is revolutionizing video production by automating tasks such as editing and subtitle generation. Tools such as Lumen5 and Magisto facilitate rapid video creation while guaranteeing professional quality.

But AI doesn't just produce videos, it also helps you optimize their SEO. With tools like SEMrush or Ahrefs, it identifies the most relevant keywords, analyzes your videos' performance (retention rate, engagement) in real time, and suggests adjustments to improve their ranking on YouTube and Google. What's more, the AI detects missing opportunities - i.e., topics or keywords that have yet to be exploited - so you can position yourself ahead of your competitors and capture a wider audience.

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AUDIENCE-GRABBING FORMATS

With user attention increasingly hard to capture, the idea is to innovate with a variety of video formats. Whether educational videos, tutorials, short clips or live streaming, each format brings its own added value. Authenticity has also become an essential lever.

1. The rise of educational and interactive video content

Educational videos, tutorials and how-to guides are attracting more and more users. They respond to specific queries while reinforcing your brand's credibility. For example, a brand that publishes how-to tutorials on YouTube can position itself as an expert, while improving its SEO.

2. Short, vertical and live formats - Instagram or TikTok realities

In 2024, short, vertical formats - Instagram Real or TikTok - will continue to dominate. These videos allow users to create dynamic clips of 15 to 60 seconds, ideal for grabbing attention quickly with quick edits, music and visual effects. It's proven that short videos have a much higher share rate, which naturally boosts their visibility.

3. Live streaming videos

Live videos are perfect for engaging your audience in real time. They offer authentic interaction, boost viewer loyalty, and also boost SEO if well optimized. YouTube and Instagram increasingly favor live streams in their algorithms, not least thanks to the real-time interactions that increase time spent on the platform.

4. More people' on screen

Authenticity has become a priority for brands, and video is a powerful tool for creating that human connection. Putting familiar faces on screen - salespeople, marketers, employees, executives - humanizes your products or services, and builds trust in your brand.

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SEO STRATEGY AND IA: THE WINNING COMBO FOR YOUR VIDEOS

AI doesn't just create content, it also optimizes your SEO strategy. With tools like SEMrush or Ahrefs, you can spot the best keywords, track performance in real time and adjust your content accordingly.

Whether you're a novice or an expert, integrating video and AI into your SEO strategy is a must in 2024. These technologies enable you to improve your visibility and further engage your audience.

So, are you ready to boost your SEO with powerful videos and AI that works for you?

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DO YOU HAVE AN AUDIOVISUAL OR DIGITAL PROJECT? WE'RE HERE TO HELP!

Contact us: info@amap-production.com

At amap communication, an ECOPROD member since 2022, our experts can help you create audiovisual, digital and editorial content to boost your communication strategy with powerful visual solutions tailored to your needs.

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* Sources :

https://www.blogdumoderateur.com/chiffres-youtube/

https://www.checksub.com/fr/blog/sous-titre-seo-comment-referencer-video

Article created with the help of AI.

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