The Video Revolution : These brands have transformed their marketing

n this ever-changing marketing landscape, video has established itself as an essential pillar of corporate communication strategies. We know!

In France and elsewhere, several visionary brands have embraced this video revolution and turned the corner to transform their communications, adopting innovative approaches to create ever-deeper connections with their audiences.

Shall we take a look?

‍

‍

Brands that rely on video

Galeries Lafayette: Pioneers in Live-Streaming and Webinars

Galeries Lafayette has redefined the customer experience by adopting live-streaming for exclusive events such as store openings and product launches.

This strategy humanized the brand, creating real-time engagement with the audience. At the same time, webinars have emerged as spaces for exchange and intellectual stimulation, providing a platform for boosting brand awareness while acquiring leads interactively.

‍

Short Formats: Brut, Konbini and the art of captivating quickly

In the fast-paced world of social media, companies like Brut and Konbini have understood the importance of short formats for capturing attention quickly.

These videos, often referred to as "snack contents", have become powerful tools for delivering clear messages and arousing emotions, encouraging content sharing.

‍

Leroy Merlin and authenticity through collaboration with micro-influencers

Renovation and decorating giant Leroy Merlin has opted for authenticity by collaborating with influencer @rachelstyliste, a decorating and DIY expert.

This strategyengaged the audience with authentic, personal video content, strengthening the connection between the brand and its consumers.

Sunday Riley and Marc Jacobs: Authenticity through smartphone video testimonials

In the French video marketing landscape, authenticity is taking center stage. Companies such as Sunday Riley and Marc Jacobs have innovated by using their own employees as influencers!

Sincere testimonials about products and services, captured via smartphone, have enabled more authentic and reliable communication, boosting consumer confidence.

Netflix and employer branding in Video

Beyond product promotion, video has become a powerful tool for developing the employer brand.

Netflix, for example, has created its own video podcast to enhance its brand identity and showcase its employees. This approach not only humanizes the company, but also attracts sought-after talent!

‍

Dollar Shave Club and Dropbox: Innovative corporate videos

The use of humor, inspiration and a modern tone in corporate videos have become essential ways of standing out from the crowd.

Dollar Shave Club and Dropbox have incorporated humor and creativity into their videos, creating a stronger bond with their audience and reinforcing their market positioning.

Breathe: The kings of video sales or Social Selling

The commercial video or social selling format gained in popularity during the pandemic.

The Respire brand has capitalized on this format by collaborating with influencers to present its products in an authentic way. You couldn't miss it - we're seeing their videos everywhere on social networks!

‍

‍Industries are rethinking their video strategies

‍

In France, many companies have rethought their communication strategies, integrating modern modalities such as short videos, live streaming, augmented reality (AR), virtual reality (VR), and user-generated content (UGC). These developments can be seen in a variety of sectors, including fashion, beauty and luxury.

Fashion, Beauty and Luxury

Renowned brands such as Louis Vuitton and Chanel use Instagram as a playground for Stories and Reels, engaging their audience with visually rich content. In the beauty sector, augmented reality has become an essential tool for virtual trials, enhancing the online shopping experience.

French start-ups

French start-ups, often more flexible when it comes to marketing, are at the forefront of adopting new video strategies. In the technology sector, an e-commerce start-up might opt for short videos to reach a younger audience, while a tech start-up might use live streaming for real-time product demonstrations.

Furniture, interior decoration, etc.

Some companies, particularly in the furniture or interior design sectors, are using augmented reality (AR) to enable customers to visualize products in their own space. This approach offers an innovative customer experience, stimulating engagement and facilitating decision-making.

In conclusion...

The video revolution in marketing shows no signs of slowing down.

On the contrary, it is evolving rapidly with the introduction of new trends and the adoption of innovative formats. Successful brands are those that understand the importance of video as a powerful communication tool, capable of creating emotional connections and telling memorable stories.

By embracing the diversity of formats and staying at the forefront of trends, these companies demonstrate how the video revolution is fundamentally transforming the marketing landscape.

Video is not just an add-on, but the dynamic engine that propels brands into the hearts and minds of consumers.

Our customers understand

Our amap communication experts support brands that have decided to switch to video! From the writing to the production of your films and videos, we're at your side for maximum creativity.

Do you have an idea or a project?

LET'S MEET!

Contact us: info@amap-production.com