Unprecedented period: 3 communication trends stand out ...

e hope that by the time you receive this message you and your loved ones are doing well.

To prepare for the end of the lockdown period and anticipate a positive resumption of activities, communication will be key.

But what communication? And how to bounce back from this unprecedented period?

Here are some inspiring communication ideas and trends...

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Rethink your communication / Display your values

Promoting its offers and products is important but no longer a priority.

Companies will have to communicate on their capacity to understand human, social and environmental issues, both internally and externally!

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The dynamics that we see appearing :

- To set an example, and then pass on advice to the community (safety, well-being, etc.).

- Showing its usefulness and contribution to the situation, either generously (free access to content that would normally have to be paid for, etc.), or by participating in the "war effort" through its productive apparatus.

- Ensure continuity of service to its customers, with the implementation of a secure, mobilised, reactive and operational internal organisation.

With a necessary integration of digital

As a reminder, statistics observed on internet traffic currently :

60% more use of social networks

70% more web browsing

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Forward to "After": Reconnecting

With the growing distrust of politics, companies and their brands have an increasing social responsibility in the eyes of the general public.

In particular, they should :

1. Reassure and give guarantees in terms of security,
2. Be positive (hopeful, forward-looking, confident),
3. Express their societal commitment and their raison d'être.

A sine qua non condition for success is to give priority to the first ambassadors of their brands: the employees, who must be at the centre of attention and communication!

With " Take Care " becoming the new norm, companies must now create value while "taking care" of all their stakeholders: employees, customers, suppliers and shareholders.

We are already hearing about the "tech-carisation of the economy" based on innovative technological solutions.

To illustrate this, here are some suggestions for communication:

• Show and promote your company's commitment to your values ...  
• Create a "Video Series" on the evolution of your work organisations ...
• Drawing up "Cross portraits and testimonies" of your employees and partners on their feedback from this period of confinement and their new working habits and practices, their resolutions for the future, etc.
• To highlight, in the form of a report, your initiatives, your organisational efforts to ensure a secure continuity of service...
• Promote the implementation of innovative technological solutions for remote collaborative work, teleconsultations, etc.
• Interview the actors of the company's digital transformation to restore confidence but also to highlight the "responsible transformation" undertaken by the company to help your community to project itself and talk about the future...

Many initiatives are possible, without ever forgetting that the main thing is to be true! (under penalty of being accused of Coronawashing!)

It should be noted that in the absence of communication, a company could appear "suspicious", static and not engaged in a dynamic of taking into account the situation we are all experiencing.

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Let's talk about it together!

This unprecedented period forces you to rethink your approaches and the way you communicate with so many important topics to be visually highlighted to your audience(s).

Our agency is there to helpyou in this reflection and the realisation of your communication projects.

We help you to develop and enhance your future plan, by adapting the means to be used: Which shooting format? Should you favour certain editing formats (motion design, image bank, 3D, etc.)? Rethink the event ... Digitalise everything? Live Streaming?

Resolutely positive, our experts are there for you!Contact us: info@amap-production.com

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