The top visual trends of the year!

audiovisual and digital communication is a moving science with constantly evolving uses, which is why amap communication could not fail to offer you a second episode of the top visual trends of the year.
You missed our first article on this subject? Find it right here.

Without further ado, here's a roundup of 2022 inspirations in the fields of audiovisual and digital communication. 😊

#1 Brand identity, more polished than ever

As you know, your brand identity is essential. In terms of content, the identity serves the values of your brand, and increasingly it embodies its raison d'être, at least that is the objective. In terms of form, this is most often translated into simplification, modernization or a return to basics... as well as more and more innovative formats.

The metamorphosis of the logotype

For logotypes, the trend is towards simplification. Farewell to the drop shadows or bevels, the curved graphics with multiple colors, place to visuals more schematic or even pictographic. In a digital context, we expect above all a clear understanding of the symbol and an easy use.
In the last two years, we have already seen many logos move in this direction. To name a few: 2020 Warner Bros, 2021 the CIA or Pringles (a first in 20 years!) and for 2022, Citroën or ... amap communication!

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The collaborative video

Video has the gift of constantly reinventing itself. This adaptability is due to the fact that it is a moving and very malleable format. It can evolve under the effect of communication trends, audience expectations, influencers, social networks ... or of course technological innovations.
That's why new "video best-practices" appear regularly in strategies.
To pamper your brand identity, a new trend is emerging: collaborative video. How does it work?
The concept is simple, it's about giving a voice to all the employees of your company. In business, you may have noticed, the trend is to humanize and enhance the culture, so who better than employees to embody the values of the company in all authenticity?

A winning strategy!
Collaborative communication not only attracts and retains talent, but also promotes inclusion and diversity in a tangible way.
What are you doing for your brand identity?

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#2 Societal commitments highlighted

This year, even more than last, the public expects brands to invest in causes that make sense. Supporting and making visible each committed action is a fundamental challenge for 2022. To do this, we have identified a few ideas and avenues.

Creative communication campaigns for commitment
We start with the very colorful advertising campaign of the RATP for Ile-de-France Mobilités that you may have already seen on the walls of public transport in Ile-de-France? The objective here is to promote the "too obvious" through the daily missions of its agents. A great initiative that will make you smile.

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After the very colorful, let's go to the very nude! La Roche-Posay, a company committed to the daily health of consumers, offers us the campaign "The skin is much more than just a skin".
Photos guaranteed without retouching and 100% natural that allow targets to identify themselves and break stereotypes at the same time. A trend that feels good, but still has a long way to go.

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The CSR video

Affirming one's CSR commitments in video is an essential lever for boosting one's notoriety with elegance. A word from the founder, feedback from a customer, this video can take many forms. Perhaps this is a project that could interest you?
Of course, CSR video content must be verifiable! A CSR video that is greenwashing, misleading or even too exaggerated will quickly be denounced on the web. Yes, it is difficult to reconcile ethics and lies.

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#3 An internal communication that surprises

In 2022, internal communication must surprise more than ever... and with energy, please. After a year placed under the sign of constraint, the internal department has had to adapt and develop ever more unusual processes to recreate the link with and between employees.

Internal communication campaigns that make you smile

Mondelez's web series turns its employees into heroes and we love it. The goal is to unite them and increase their sense of belonging! The multinational has casted its employees and selected 80 of them to play in "Face Cachée".
Still in video content, MAIF has launched a series for its employees. This format meets the employees with the ambition to answer their questions about internal news.
What about you, any projects for your internal communication?

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The internal video project for more innovation

We are still in-house, but with a slightly different topic.
In 2022, as you know, companies have to innovate more than ever to remain competitive in the market, but also to make people want to join them... and to stay there.
The idea behind the "internal project" video? To aim for continuous improvement and to constantly propose unique solutions. In this context, video takes on its full meaning: live event broadcasting, webinars, employee interviews, etc. There is inevitably THE format adapted to your objectives and your means.
Invite your employees to participate in internal or entrepreneurial projects and hackathons, a trend that is becoming increasingly popular! Invite them to contribute to think tanks, in short, so many ideas that can easily be translated into video and shared with all your teams!

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The cross interview video

Another idea for internal communication!
Dynamic and creative, the cross interview fits perfectly into an internal communication strategy.
This hyper-trendy format is ideal for confronting or completing the theme of your video via the point of view of two interviewees. Confronting a feedback between a student and his manager, highlighting company life around a simple question such as "what is the moment you like the most in your day" ... the cross interview offers great opportunities!

#4 Events on the forefront

In 2022, after many twists and turns for the sector, the event industry must redouble its demands. More than ever, content will have to be scripted... and adapted!

Innovative events

In May 2022, Monoprix celebrated its 90th anniversary! Let's look back at this innovative event retracing the history of the brand: the exhibition "Design for all from Prisunic to Monoprix". The Musée des Arts Décoratifs - which devoted for the first time an exhibition to the world of mass retailing - offered a dive into a creative and graphic adventure that has marked the history of design in France.
Have a look : Facebook link

In terms of innovative phygital devices, we cannot fail to mention the "Bouygues International Games", or BIG for short. This Bouygues Construction event in December 2021 proposed a 100% digital challenge on a global scale, bringing together some fifty students with the aim of discovering the company's businesses and activities through an interactive experience.

The video-event

To put it in a positive light, let's say that the health crisis has been a real catalyst for the digitization of events and we think that this will only continue in 2022!
The problem is that the quality of the image is sometimes a problem in video broadcasting events. But in 2022, videoconferences and livestreams will go HD with the arrival of 5G and the optimization of connections! This should make it easier to broadcast live events in UHD or 4K.
Why not organize a live event properly broadcasted via video? Conventions, conferences, seminars, all types of corporate events that lend themselves to this.
According to a Deloitte report, 86% of French executives say they want to invest more in this type of experience over the next year. What about you?

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Our audiovisual and digital communication agency designs and produces numerous projects and formats to enhance and promote your brand, your products and your teams.

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