Blog

How do you reconcile technological innovation, effective communication and the quest for authenticity?

Interactive video: techniques and potential

As technologies evolve and consumer expectations change, interactive video becomes an essential asset for staying competitive and innovative!

Innovation

Drones in video production: a visual revolution

In corporate videos, drones are now accessible to a wide range of companies (and individuals), opening the door to some very interesting visual perspectives

Working effectively with AI: When human emotion guides the artificial

Artificial intelligence is now well established and hard to ignore in many sectors, including audiovisual production, bringing with it its share of opportunities and challenges.At the heart of this encounter between the emotional (us) and the artificial, it is human sensitivity that must emerge as the common thread, guaranteeing a fruitful collaboration between creative minds and algorithms.At least that's the conclusion we've come to in the team!

Innovation

The world of video and AI: Tools and impact

After a first (somewhat meta) article on ChatGPT, amap communication is back on the topic of AI and creativity! This time, we are more particularly interested in AI in the video industry. Tools as powerful as surprising are gradually appearing, more and more powerful, with increasingly vast possibilities... Editing, audio, video generation from text, upcoming projects from the tech giants... How to position yourself in the middle of this growing AI? We debrief all this in our new article 😉

Innovation

Interview with ChatGPT: Video, creativity and artificial intelligence

Check out our (almost) exclusive interview with ChatGPT in a somewhat meta article... that starts with a mini-article. It's very Inception. We test, we learn and we wonder about the future of creative jobs and the place of humans in the midst of these AIs that are progressing fast. In any case, ChatGPT seems to believe in us, that's great! On your side, AI, a precious ally already adopted in your productions? To what extent ?

Innovation

How to choose your drone

On paper, we all know about drones. These light devices integrating cameras, capable of making aerial shots and sublimating a dream landscape. What about in practice?