Yes let's celebrate Christmas!!! Video ideas for the end of the year!

he end of the year is fast approaching ... Let's stay hidden, let's show solidarity AND let's communicate positively at the end of the year 

In order to immerse yourself in the magic of this period and thus bring joy and good humour, the video, unlike the paper greeting card, allows you to convey a multitude of messages:

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According to Dr. James Mc Quinvey of the strategy firm Forrester: "A one-minute video is worth an average of 1.8 million words. Generally speaking, your audience retains 20% of what they hear, 30% of what they see, but 70% of what they see and hear at the same time. A video can convey emotions that you can't develop in writing. When images, music, visual and sound effects and text come together, it is a real concentrate of emotion that comes to life!

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Here are 4 video ideas to make now for the end of the year:

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I - Strengthen your relationship with your customers by creating emotion with a video greeting

The festive dimension of the event allows for a few liberties: adopting a less formal tone, letting go of the form to create the pleasure of surprise, having employees shine to humanise the message. Today, brands are tending towards greater transparency. A video of your employees sending their best wishes to your customers can be an excellent emotion generator and also an exceptional opportunity to develop real internal cohesion.

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II - Produce a montage of video/photo content illustrating your actions in 2020

Even though this year has been very special, why not collect images of video conference meetings, projects you have done and make a compilation?

The objective is to show the cohesion of your teams, to illustrate your ability to adapt while presenting your offer and your know-how. And if you don't have any video/photo content, a motion design film can be an excellent idea for a video to communicate during this holiday season.

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III - Create a video advertisement including a "Christmas 2020 special offer 

Whether you are a B2B or B2C company, Christmas is the perfect time to offer special deals. If you want to maximise your sales before the end of the year, setting up an advertising campaign, on social networks, on TV or on the radio, can be very effective!

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IV - Communicate your "good" resolutions for 2021 with an interview of your leader

This unprecedented year has forced us to renew ourselves, to question ourselves on many points (work organisation, the importance of people, CSR, etc.). Sharing all this ... 

In this age of transparency, talking directly to your customers, via video, is a very popular solution.

Your company is not static, it moves, it has projects and is confronted with the views of its customers / prospects. This attitude attracts the goodwill and support of its community.

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Our visual communication agency is there to support you in your communication strategy and the realisation of your ideas and future projects!

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