Webcast - An ideal format to promote your brand and your expertise!

s you know, video is a proven marketing asset for brands and companies wishing to reinforce their digital strategy with relevant and impactful formats.

The subject we wish to develop today is the Webcast format and its advantages... with a concrete case at the end of this article.

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Creating a webcast is a solution that brings many advantages, a short summary of the main ones:

Giving your company a human face:

With the presence of speakers, it offers a more personal, humanised and embodied vision. It creates more concrete links with your partners, clients or prospects who thus feel they are buying your products or working with your teams as individuals. By getting to know you better, they will also be able to recommend you.

Improve your company's reputation and image:

With a dynamic and modern presentation, quality, educational, didactic and convincing content, it allows you to communicate in a different way with your target audience. Explaining or deepening certain subjects with a unique angle, bringing in external experts, enriching the knowledge of your customers, allow you to enhance your mastery of the subject to gain the trust of your audience and strengthen your relationships. Moreover, this format can be broadcast on different communication channels used by your customers, partners and prospects, increasing the ROI of your investment.

Engage your internal teams around the project:

Depending on the themes addressed, the desired editorial line and the envisaged sections, you can involve and value your employees and internal experts in the creation and distribution process.

And many other advantages: 

- Strengthen your relationships with your ecosystem and reach new audiences (C-Level client-stakeholders, potential partners, influencers ...) 

- Improve your SEO and increase traffic to your website and social networks with the programme itself and the video clips that can be extracted 

- Optimise and include advanced enrichment functionalities: subtitling in several languages, creation of video interviews by section, addition of links, etc.

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AMAP Communication tips : 

• Work on the concept, the editorial line, the columns, the style, the decor ... to create an atmosphere and a tone that define you
• Adopt a broadcast frequency (monthly, quarterly, etc.) to acquire, retain & engage your audience 
• Don't forget ... the rehearsals beforehand :)

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Example with the Web Enjoy Meetings with Palo Alto Networks: https://www.youtube.com/watch?v=hHX8HyyjvDc

 (register to see the programme or request direct access by email) 

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=>Project realized in co-production with Enjoy Sharing agency

Intent: Talking about cyber security topics in a professional, fun and engaging tone

Objectives : Strengthen Palo Alto Networks' visibility in the CISO & CIO community, engage Palo Alto Networks' experts, involving partners and customers according to the topics discussed.

Proposal: 

• Creation of a programme based on the American programme The Late Show
• Development of a script mixing expert testimonies, entertainment, external interventions 
• Articulation of interventions with a journalist-host
• Filming in a location specially set up for the project
• Achieving dynamic post-production

5 distinct deliverables to enhance content, expand audience and optimise ROI: 

• External teaser sent to an external email database and posted on social networks to encourage their audience to watch the programme: https: //youtu.be/gG8hj413Tp4
• Internal video clip posted on the internal WhatsApp group to promote the show to their internal ambassadors
• Broadcast n°1 " Are you ready for the next cyber-attack? Probably not ..." posted on a dedicated platform.
• Video vignettes from the programme published on social networks to re-launch and generate new interest
• Independent video of the US speaker to reinforce the message (follow up activity) 
  

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In summary, the webcast is : 

Efficient: it can be shared easily, consumed where and when your audience wants...

Engaging: with both internal and external audiences 

Measurable : its ROI effectiveness can be accurately measured

Evolving : it is a perfect step before the creation of your Web TV ... The company, a media in its own right - such is our conviction - will be the subject of a new article very soon ...

Want to know more? We are at your side to accompany you and to make your ideas visually concrete! 

Our visual communication agency designs and implements numerous projects and digital formats to enhance your brand & your teams and to sustain your activities. 

Contact us!