Discover how collaborative videos can transform your employer brand and attract top talent
n today's business world, competition to attract and retain the best talent has never been fiercer. Employer branding plays a crucial role in this environment, where standing out from the crowd is essential. But how can you ensure that your company attracts the attention of the most promising candidates? The answer lies in an authentic and engaging communication approach: collaborative video.
Imagine being able to show, rather than just tell, what life is like inside your company. That you could give a voice to those who know your corporate culture best: your employees. This sharing dynamic is no longer just an asset, but a strategic imperative. By including your employees in your videos, you turn their experiences into a living, attractive showcase for your company.
Studies show that companies using video in their employer branding strategy receive 34% more applications per position (source: VidCruiter, 2020). These figures demonstrate the powerful impact of videos on engagement and recruitment. More than just a trend, collaborative videos have become an essential tool for shaping and strengthening your employer brand.
Ready to discover how to transform your employer brand with engaging, authentic videos? Follow us on this journey through the different video strategies that will make your company shine.
Why are videos essential to your employer brand?
Powerful visual impact
In the digital age, we're constantly bombarded with information. In this context, videos stand out for their ability to capture attention in an immediate and powerful way. A picture is worth a thousand words, and a video, even more. Videos convey emotions, values and moods instantly. They bring your message to life, making your employer brand more accessible and attractive. Studies show that video increases user engagement by 80% compared with other types of content (source: Wyzowl, 2020). So integrating video into your communications strategy is an essential lever for standing out in a saturated job market.
Humanizing the company
Videos offer a unique opportunity to show the human side of your company. By highlighting your employees, you show your organization in a warm, authentic light. It's a powerful way of demonstrating that behind your logo and products are passionate, committed people. This humanization is essential to establishing an emotional connection with your potential candidates. When an applicant can see and hear first-hand the people they could be working with, it makes the company more tangible and desirable.
Corporate culture and values
Corporate culture is often a decisive factor for candidates when choosing between several job offers. Videos are an excellent platform for sharing your values and organizational culture in a lively and engaging way. Whether it's a video presenting your vision, an employee testimonial or footage of your internal events, each video tells a unique story about who you are as a company. It's this story that can convince talent to join your adventure rather than another.
Attracting and retaining talent
A well-executed video strategy doesn't just attract new candidates; it also helps retain existing talent. Employees feel valued and recognized when they are featured in videos, which reinforces their sense of belonging and commitment to the company. What's more, a positive, authentic employer brand not only attracts more applications, but also profiles that are better aligned with your values and needs.
According to a LinkedIn study, 69% of professionals would be more likely to apply for a job with a company if it actively manages its employer brand (source: LinkedIn Talent Solutions, 2018). Videos are therefore a strategic investment in attracting and retaining the most promising talent.
What types of videos should you consider?
To bring your employer brand to life, it's crucial to diversify the types of videos you produce. Each type of video offers a unique opportunity to highlight different aspects of your company, while letting the voice of your employees shine through. Here are a few ideas to inspire you:
Presentation videos: Imagine a guided tour of your company through the eyes of your employees. These videos show who you really are, your values, your mission, and how all this translates into the daily lives of your teams.
Employee testimonials: Give your employees the opportunity to share their personal experiences with your company. Whether it's about their career path, their successes or why they love working for you, these testimonials bring a human and authentic dimension to your brand.
Typical day at the company: Highlight a typical day at the company using an immersive approach. Show the day-to-day life of your teams, the interactions between colleagues, and the atmosphere that reigns on your premises to allow potential candidates to project themselves.
These videos are not just informative; they tell stories. They are living proof of your working environment and the atmosphere that prevails there.
Diversify formats!
By diversifying formats, you can engage a wide range of audiences and attract potential talent who recognize themselves in your corporate culture.
Job offer video
A job video is much more than just a job description. It offers an immersive window onto your company, allowing potential candidates to visualize their future working environment. By displaying your premises, introducing the team and illustrating key missions, you create an emotional connection that can make all the difference. A study by CareerBuilder reveals that job offers accompanied by videos are viewed 12% more often than those without video content.
When creating a job ad video, it's crucial to adopt an authentic and transparent approach. First, include testimonials from employees involved in similar projects. This will give candidates a clear idea of collaboration and innovation within your company. What's more, highlighting diversity and inclusion in your team can attract a wider range of talent, convinced by a respectful and open working environment.
Here are a few key elements to include in your job offer video:
- Role description: Describe the main responsibilities and objectives of the position in an engaging way.
- Work environment: Show the premises and give a glimpse of the team atmosphere.
- Employee testimonials: Include excerpts from current employees talking about their experiences and the company culture.
- Career development: Provide an overview of development and advancement opportunities within the company.
Ultimately, a well-crafted job ad video doesn't just recruit; it inspires. It allows candidates to project themselves into an environment where they can not only work, but also grow and contribute in a meaningful way. When these videos are authentic and well-structured, they become a valuable asset in attracting talent aligned with your values and missions.
Job profile or employee interview
Giving your employees a voice is a powerful way of humanizing your company. By highlighting job profiles or conducting interviews with your employees, you can reveal the diversity and wealth of talent that makes up your team. These videos go beyond simple job descriptions to offer potential candidates an authentic view of the roles within your company. This not only helps illustrate the diversity of profiles, but also shows how each employee contributes to the company's overall mission.
Career profiles or interviews also offer a unique opportunity to highlight the inspiring career paths of your employees. You can show how some of them have evolved within your company, highlighting the opportunities for professional development offered internally. By telling these stories, you demonstrate that your company values and invests in its talents, which can be a decisive factor for candidates looking for a stimulating and progressive professional environment.
Another advantage of job profile videos is that they enable candidates to project themselves into their future roles. By visualizing the challenges and successes encountered by their future colleagues, they can better understand what it really means to work in your company. This helps them assess whether your organization and its values match their career aspirations.
Finally, giving employees a voice through these videos strengthens their sense of belonging and commitment. They feel valued and considered brand ambassadors, which can have a positive impact on their motivation at work. It also creates a culture of transparency and trust, where employees feel free to share their experiences, good or bad, thus contributing to an authentic and vibrant employer brand image.
Vis ma vie" immersion video
Imagine being able to offer future candidates a day in the life of one of your employees. That's exactly what a "Live my life" immersion video allows you to do. This engaging format offers a unique perspective on the work environment by showing the day-to-day activities of employees. It's not just about seeing offices or meeting rooms, but feeling the energy, team dynamics and interactions that create your company's culture.
One of the great strengths of an immersion video is its ability to convey an authentic, unfiltered image of life within your company. It shows that you have nothing to hide, and that you take pride in your working environment. This transparency can be a major competitive advantage in a market where trust is paramount. Potential candidates appreciate this honesty and are often more inclined to apply to a company that shows itself as it really is.
Video on CSR (Corporate Social Responsibility) policy
Today's candidates are no longer content with a simple, well-paid position. They are looking for companies aligned with their personal values, and CSR plays a key role in this quest for meaning. A video about your CSR initiatives can become a powerful vehicle for demonstrating your commitment to a fairer, more sustainable society. Not only does it reinforce your credibility, it also attracts like-minded talent.
Creating a video about your CSR policy requires more than simply listing your actions. To generate real interest, it's crucial to tell an inspiring and authentic story. Here are a few elements to include in your video to captivate your audience:
- Concrete commitments: Present specific projects you've implemented, such as waste reduction programs or diversity and inclusion initiatives.
- Real results: Share figures and data proving the positive impact of your CSR actions.
- Employee testimonials: Involve employees involved in these projects to share their personal experience and vision.
Finally, don't forget to explain how your CSR policy fits into the company's overall vision. How do these initiatives positively impact your employees, the local community, and even beyond? By doing this, you're not just showing that you're taking action, you're demonstrating that these actions are integrated into your DNA.
Quality of life at work video
As part of your employer branding strategy, a video focusing on quality of working life can become a valuable asset. It offers an opportunity to demonstrate how your company values the well-being of its employees and is committed to creating a healthy and stimulating working environment. By illustrating the efforts made to foster personal and professional fulfillment, you send a strong message to potential candidates: here, you won't just be a cog in the wheel, but an integral part of a caring community. According to a Harvard Business Review study, companies that invest in their employees' well-being see a 21% increase in productivity.
By showing your initiatives, such as ergonomic workspaces, wellness programs or cultural and sporting activities, through video, you humanize your company and make your commitment to quality of life tangible. These elements help to create a faithful and attractive image of your company, where words alone might not be enough to capture the essence of your corporate culture.
Quality of working life is not just a question of material comfort, but also of corporate culture. Imagine an employee explaining how the support of his team has contributed to his personal and professional development, or how the flexibility offered by the company has enabled him to reconcile his professional and personal life. These authentic stories are powerful communication tools that will resonate with many candidates.
Conclusion: video plays an essential role in building and promoting your employer brand.
By offering an authentic window into the inner life of your company, you're not only promoting your values and culture, but also creating a strong emotional bond with your current and future employees. Video, with its ability to tell compelling stories, brings your company to life in a unique and impactful way.
We encourage you to think about how you can integrate video into your employer branding strategy. Why not start with a pilot project? Involve your employees in the process so that they feel valued and listened to. Ask yourself the following questions: What aspects of the company would you like to highlight? What testimonials might resonate best with your future talent?
Finally, think of it as an ongoing journey. Talent needs and expectations evolve, and so does your employer brand. Be open to new ideas and technologies that could enrich your strategy. The possibilities are endless, and the exploration has only just begun.
Take the time to analyze the feedback and adjust your approach to stay relevant and engaging. Video is a powerful tool, and used well, it can transform your business in spectacular and inspiring ways.
Article created with the new IA Easy-Peasy.ai tool (among our ongoing tests), and proofread by our editor ;)
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