Motivate your Executive Committee to reinforce your video strategy
n today's competitive business environment, not to use video is to miss out on a major strategic opportunity.
In 2024, if your company hasn't fully integrated video into its communications strategy, it risks missing out on an essential audience.
This article explores why it's imperative to step up the use of video to stay relevant and competitive, and delivers some key figures to motivate your COMEX to invest in this visual content strategy!
1. Show that you are a player in the 21st century
The first reason to reinforce video in your strategy is to show that your company is in step with the times.
Video is the modern communication tool par excellence. It sends a clear message to your customers: your company is on the cutting edge and connected to current trends.
2. Arouse emotions and reinforce commitment
As we all know by now, video enables you to create a strong emotional bond with your audience, far beyond what a simple text can achieve. It lets you showcase your products, present the human face of your brand, and convey emotions that leave a lasting impression on your customers. This engaging format humanizes your company and strengthens the connection with your audience.
3. Optimize your visibility with SEO
Search engines, and Google in particular, value video content. Increasing the number of videos on your website can considerably improve your natural referencing, putting you ahead of your competitors in search results. In other words, video isn't just a popular format, it's a real lever for optimizing your online visibility.
4. Encourage sharing and virality
Video is one of the most widely shared formats on social networks. It spreads quickly, increasing your brand's visibility. If your video is entertaining, useful or captivating, it has the potential to go viral, amplifying your reach exponentially.
5. Follow the trend
All innovative companies are already harnessing the power of video. By reinforcing video in your communications strategy, you join the ranks of companies that have mastered innovative marketing tools, show your audiences a modern image of your company and ensure you stay competitive.
6. Discover statistics that speak for themselves
The figures are clear and indisputable: video has a direct impact on purchasing decisions. For example, 64% of consumers are more likely to buy a product after watching a video about it (source: Forbes study). This format improves product understanding, increases conversions and reinforces the memorization of key messages.
Conclusion: Let video propel you
Today, it's crucial to reinforce the strategic importance of video in corporate communications.
Simple, effective and indispensable, video is an indispensable tool for capturing your audience's attention and staying relevant in the marketplace. By intensifying this approach, you strengthen your online presence and stimulate customer engagement. This will further enhance your visibility and interest in your products or services.
Some key figures to motivate your COMEX about the power of video
- Integrating a video into an e-mailing campaign increases the click-through rate by 200-300% (Instagram Ads).
- Thanks to video, you're 53 times more likely to appear on the 1st page of Google searches. No SEO strategy is more effective (Source: Forrester study).
- 93% of companies have acquired new customers thanks to videos on social media (Sprout Social).
- One minute of video is equivalent to 1.8 million words (Forrester Research).
- 7 out of 10 users (79%) prefer video to text to discover a product or service (Teester).
- Over 76% of Internet users have visited a company's website after watching one of their video ads on social networks (Wyzool).
- 91% of employees believe that video is the ideal format for user experience. (2Emotion - 2024).
These statistics clearly show that video is no longer a simple add-on, but a key element in effectively engaging your audience over the long term.
Do you have an audiovisual or digital project? We'd love to hear from you!
Contact us: info@amap-production.com
At amap communication, an ECOPROD member since 2022, our experts can help you create audiovisual, digital and editorial content to boost your communication strategy with powerful visual solutions tailored to your needs.
Article created with the help of AI.
