Video testimonials : Give your customers a voice

he strategic importance of customer testimonials

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Promote your customers and your company at the same time?

Let's face it, customer testimonials are the Holy Grail of marketing. And if it's on video, it's a cinch!

Yet we often make a mountain out of a molehill when it comes to asking our customers to testify. Rest assured, in the majority of cases, our customers are delighted and ready to share their good experience with our products or services.

It's great to be able to give your opinion, have your say and feel listened to. A testimonial not only acknowledges the importance of the customer to your company , but also promotes your company as a professional.

Quite a good thing, don't you think?

If the approach and format are well thought-out, customers can really enjoy the experience.

Remember that video customer testimonials can help you to :

#1 Credibilize

And credibility means reassurance. Video testimonials are proof of expertise. Not only do your audiences discover that your solutions work, they also discover that users are satisfied.

66% of Internet users feel influenced by customer testimonials during their B2B purchasing process. (source: e-marketing.fr)

Customer testimonials reassure prospects who haven't yet made a purchase.

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#2 Develop your reputation

You'll be introducing customers who will be helping to enhance your image by leveraging their own image, so you'll be developing your reputation as a company!

Is your customer an industry star or a famous brand? They can have a powerful influence on your reputation.

To make matters worse, customers who testify become publicly involved and often develop a sense of belonging to a community of customers.

#3 Being human

It's not just your employees who talk about their company, but your customers too. And by giving your customers a voice, you prove that listening here counts.

Video testimonials are an excellent way of communicating your company's human dimension!

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Making a success of your customer testimonial video

Written opinions, verbatims or even videos - there's no shortage of formats to choose from when it comes to customer testimonials. But guess what, the most effective one is video!

According to BrightLocal, 88% of consumers trust video testimonials. Not bad, eh?

So how do you make a successful customer testimonial video?

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#1 Put speakers at ease and make them feel valued.

And there's no better way to do that than to have worked on the subject beforehand! Start by thinking about your video in such a way as to make it attractive to the customer and pleasant to watch.

Preparation is key. Before the day of shooting, it is imperative to have :

- Worked out an initial script with questions and answers

- Organize a meeting (or two, if necessary) with the customer to review and validate not only the content, but also the entire D-Day plan, including logistics.

The main objective is to make the customer feel at ease before the shoot!

On the big day, take the time to chat before the video starts, have a glass of water and polish the framing before getting down to business.

To make the most of your customer, your customer testimonial should start with their story. What's his name, what's his company, what are his missions and then, what problems does he face?

Presentation, background, and only then will we be able to talk about you!

Small to-do list:

- Being respectful to the customer: do we really need reminding?

- Take the time to paint a good picture of the customer,

- Validate content with the customer before publishing the testimonial,

- Adapt the humor / tone to the speaker,

- Sign an authorization form!

#2 Adapt your filming to the context and your participants

Is it wiser to shoot indoors or outdoors?

On the customer's premises? At the customer's premises? On our premises?

Do we need to make illustration plans?

Slow-paced or fast-paced, with one question and answer after another?

Upstream customer storytelling?

A relaxed setting with plenty of laughs?

Use of drones?

Adapt to your context and your customer!

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Here are some examples of testimonials filmed by amap communication:

(youtube links)

ALDI France customer testimonial for Waze

Customer testimonial from Newen Connect for Niji

This approach can also be applied in the same spirit to your partners and employees.

Testimonial from Google and their partner, the Better&Stronger agency

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Let's meet!

Video testimonials are a powerful communication tool that makes all the difference.

Your prospects identify with you more easily, video is an engaging format that continues to prove its worth, you value your customers and their words, and what better way than video to express your values, your creativity and authentic emotion?

Our audiovisual and digital agency designs and produces a wide range of video and digital projects and formats to enhance your brand and your teams, and help your business survive.

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Got a project? Let's talk about it! :)

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