Back to Video ! The power of corporate video 🎥
he recovery is announced, are you ready?
The Banque de France sees the economic horizon in France brightening significantly. Indeed, French growth is rebounding strongly and will exceed that of the euro zone in 2021. Similarly, GDP is expected to grow by 5.75% in France this year.
(source: economic report published by the institution on Monday 14 June)
With this enthusiastic horizon and the announced end of this pandemic, the marketing and communication functions of companies are even more essential in the implementation of a bold and ambitious recovery strategy and its associated content strategy.
The power of video for corporate communication.
In terms of communication in particular, it will be all the more important to give visibility to one's brand, promote one's products and solutions and also highlight the satisfaction of one's customers, the commitment of one's employees and partners with, for any company, the ultimate objective of developing in accordance with its values.
As you know, a website is not enough, a real impactful content strategy must be developed.
From this point of view, video can be particularly effective: video for social networks, live and recorded or even web or TV commercials... all formats are possible...
Video as a vehicle for emotion.
The impact that video can have on its audience is undeniable. Indeed, because it is often produced in an efficient way, with rhythm, music and, of course, a script, video makes it possible to offer attractive content and to arouse emotion.
In this, storytelling strategies should be used to create an emotional and trusting relationship.
This is an efficiency that few other communication vectors can claim.
And, in terms of distribution, more and more companies can claim to exploit the potential of video as part of their communication strategy, and in a particularly targeted way on the appropriate networks.
Some effective ideas to get you started.
All formats are possible in video and motion design, to get you started, we suggest 3 effective formats to develop (together ☺️).
1) Video Client / Employee case
The best way to enhance your brand is through customer satisfaction and employee motivation & commitment.
Thanks to video, make your customers and employees the ambassadors of your brand.
The dynamic illustrated client testimonial highlights your client, their business and your relationship.
Similarly, the employee testimonial allows the employee to highlight his or her job, values and commitment.
Concrete examples:
- Google Case Study Convertible House: https: //youtu.be/H4CrtAZuxcA
- Qwest -Deezer Case Study: https: //youtu.be/_rNXhot7OKI
- Engie employee testimonial (social networks): https: //youtu.be/bikcLdD7qfg
2) Corporate film
Highlightyour company, its values, its commitments in 2 minutes to arouse the interest of your prospects, partners ...
Develop your digital presence & create a video that sums up your DNA.
Concrete examples:
-Champagne Chateau Boursault https://youtu.be/naztwJKsUx8
Milleis Bank - its values and ambitions: https: //youtu.be/QTikcPQrh3Y
3) Event capture
A 3rd format to be developed with the deconfinement and the return of trade shows and conferences.
Topromote and maintain the company's activities, trade fairs, seminars, sponsorship, etc., all of which have required numerous human and financial resources.
Thanks to video, these moments can be captured and content can be generated to "keep the activity going" (after-movie, contextual micro-trotters, interviews, etc.).
Concrete examples:
- Film Niji Digital - Route du Rhum race: https: //youtu.be/CpNXxKP9zvg
- After movie international Kenzo evening: https: //youtu.be/k9OfpZYQjg0
- Film Learning Expedition San Francisco European partner Google: https: //youtu.be/AFSJJZ1S2LM
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Let's meet!
Want to know more? We are at your side to accompany you and to make your ideas visually concrete!
Our visual communication agency designs and implements a wide range of audio-visual and digital projects and formats to enhance your brand and your teams, and to ensure that your activities continue.
