4 video ideas to celebrate the end of the year 2022 🎄
ctober is ending and the end of the year is fast approaching.
The end of the year is a decisive period for companies. Teams have to finish ongoing projects on the one hand, and on the other hand, prepare the future actions that will be implemented the following year. And it's all over the place...
Employees, customers, suppliers, prospects... They all receive a lot of information in December. So we suggest you forget your paper greeting cards! Opt for a festive and memorable communication that makes you smile.
Let's celebrate Christmas with video! Because what better way to transmit emotion than through video? (By the way, the word "emotion" comes from the Latin "emovere" which means "to set in motion")
For that, once is not customary, we deliver you some good ideas to realize for a Christmas under the spotlights.
And for more great ideas, we invite you to take a look at the first article in this series
Communicate your year-end in video: Our top ideas for Christmas 2022
The successful video that makes you feel good
Your successes deserve to be shared!
Your own and your teams', your challenges accomplished, your objectives reached and the pride that came out of it, it is important to highlight your successes to set the course and present the fruit of your work. Highlighting your success with the right message and the right emotions can make for an emotionally rich review of your business!
Compilation of filmed moments or motion design, your achievements are synthesized and finally, it is a small piece of your story that you offer... with a smile!
The video heralds big changes to come
Put stars in their eyes!
Is your graphic identity going to evolve? Your values are going to be strengthened, your message changed or your services expanded? Many projects can be set up to announce major changes planned for your company: newsletters, mailings, social networks...
But with an end-of-year video, make a bigger impression by projecting the big changes to come for 2023! The Freedent brand, for example, had made a video for the press and the general public to communicate on an identity redesign and a change of formula. They animate and retrace the history of their brand and its evolution before announcing the future evolutions.
Careful synthesizing of the message is crucial to make it easy to understand the reason for the change(s). The script sentence is crucial.
One thing is certain, the video format allows you to tell a story and to deal with a complex subject such as a major shift in your company's identity, a well-made video can be a powerful tool to make people accept your vision and assimilate the changes you want to convey.
The teaser video for your end of year event
Let's party!
Maybe you have an end of year event planned for your teams, clients, prospects or a very specific audience? Video is the perfect way to tease your moment and make it stand out from all the others.
A conference with a few petits fours and a glass of champagne, a festive webinar, a trade show or even a festival in the forest with a dance floor, whatever the format of your end-of-year event, don't miss its teasing.
Creating an event teaser is one of the best ways to promote your Christmas event online and ensure it gets the attention it deserves!
Most often, we find in this type of videos :
- The name of the event, of course
- The date and location of the event
- Simple and powerful copywriting
- Inspiring images that generate interest... and desire!
- Statistics about the event
- The program of the event
- The expected highlights of the event
- A call-to-action!
The important thing is to set up a broadcasting schedule, or even to invest a few euros in a paid campaign on your social networks. Make them want to say "Can't wait to get there!"
The inevitable video greeting
Christmas greetings, you can't escape them. Every year, you have to come up with new video ideas for Christmas. And every year, it's hard to choose the attention grabbing one that will hit home with your customers.
However, there is an original solution that allows you to address each of your customers, while boosting your digital communication... Yes, we are obviously still talking about a video!
Generally, it lasts between 20 seconds and 1.5 minutes and can be produced in graphic animation (motion design) or in real filming. In our first article on the subject, we highlighted the trend towards transparency with an interview of your employees who speak directly to customers to wish them a happy new year.
Today, we are back with another idea: A compilation of fun and festive tutorials!
Short, colorful, cheerful, you put excerpts of your employees trying out one of the many manual tutorials of the Christmas season before concluding on the happy new year: smiles guaranteed.
- Make a gingerbread house (we give you the recipeit's our gift before time)
- Make your own advent calendar
- Prepare your favorite Christmas recipe
...
Be authentic and play on emotion. No matter what message you want to convey for Christmas, the video will enhance it. After all, isn't it said that "A one-minute video is worth 1.8 million words"? (At least that's what Dr. James Mc Quinvey says).
The end of the year is a beautiful time, so take advantage of it.
🎅🏼🎄🤶
And of course, don't hesitate to contact us to consider your end of year video projects together ☺️!
Our audiovisual, digital & editorial communication agency designs and produces numerous projects and formats to enhance and promote your brand, your products & your teams.
