Be effective with a relevant Com plan

Your content strategy must be reinforced by an effective communication plan!

We hope you're doing well (soon the de-confinement! 😎🤞) .

This month, we propose to focus our article on the distribution and promotion of your content . Indeed, as you know, posting your professional content on your favourite corporate social network is not enough ...

Your content strategy is key in your communication, and must be associated with a clear and effective communication plan!

amap communication, an audiovisual communication agency, is strengthening its teams to support you in this major stage of your communication strategy.

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The COMM approach.

To promote your brand, products and solutions to your audiences, it is essential to have a solid content strategy and your approach should be the same in your communication campaigns.

In order to avoid wasting effort and to have a clear and practical idea of your communication strategy, it is essential that you take the time to work on the main steps of the COMM approach

Reminder of the 4 main stages in the development of an effective Com plan

C is for Target - Qualifying the target audiences & Quantifying the target for each communication operation allows to proportion the objectives and the budget

O for Objectives - important to define the result indicators of the communication operation (awareness, commitment, ...) which will then be adapted to each medium

M is for Message - What is the promise and benefit to the receiver? In the message we will also find the format, style and tone of the intended communication.

M is for Media - Define the media that corresponds to the target, the objective and that will best convey the messages, whether it be social media & influence, traditional media...

The 5th step ... the budget (🧐)... depending on the previous points, the budget will determine a number of your channel choices and the intensity of your actions.

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And concretely ...

Once this initial preparation and definition work has been carried out together, we can work concretely on :

1 - Adaptation of the content created according to the media
- Dedicated visual formats for networks, launch live, editorial / emailing, additional explanatory motion, press release, proposal & tools for influencers, offline activities, ...
- List of available content by media


2 - The dedicated communication plan including

Internal promotion and existing base
-Dissemination on Blog & social networks
-Integration of Influencers
-Communication on existing media

3 - Thanks to the global analysis of these 4 steps,
- Creation & consolidation of an editorial calendar including all the actions and media selected with a follow-up in a cycle of 3 steps:
Realization/Dissemination - Analysis/Moderation - Optimization.

it is essential to deploy these visibility and influence campaigns.

Internal and external networking, social media & influence are the main levers of communication growth. With quality content, you need to let companies know that you are the expert they need!

Let's meet!

Since our creation, we have been accompanying you in the definition and implementation of your content strategy ...

... And now also on the definition and execution of your communication plan in relation with your internal teams.

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Our strengths :

  - Professionalism and experience of our ROI oriented teams

   - Independence: we are not tied to any one media / influencer - we choose the most relevant approach and the best distribution media according to your Target, your audience & your objectives.

   - Project-based organisation and management allow us to be flexible and responsive without affecting the quality of project execution.

See you soon

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